Claims
80Every sustainability claim Litmus recognises — including the marketing phrases that sound like claims but aren't. Open one to see what evidence backs it up and which programmes it counts toward.
Claim: Has Environmental Product Declaration
The source claims that an EPD exists for the product, product family, or declared product scope.
Kind: Declaration
Claim: Has Product-Specific EPD
The source claims a product-specific Environmental Product Declaration exists for the declared product scope.
Kind: Declaration
Claim: Has Life Cycle Assessment Report
The source claims an LCA report or study exists for the product, product family, or declared scope.
Kind: Standard method
Claim: Has Sustainability Action Plan
The source claims the manufacturer has a public sustainability plan, policy, target, or action commitment relevant to the product context.
Kind: Commitment
Claim: Has CMF Impact Category Classification
The source or reviewer classifies source-backed sustainability claims into CMF-style impact categories for navigation and review.
Kind: Rating hint
Claim: LEED Contribution Hint
The source uses LEED-oriented language that may indicate relevant product source but does not support project credit achievement.
Kind: Rating hint
Claim: Has Product Carbon Footprint
The source claims a quantified product carbon footprint study exists for the product or product family.
Kind: Declaration
Claim: Claims Low Embodied Carbon
The source claims the product's embodied carbon is low or reduced relative to some baseline — meaningful only when the baseline, scope, and GWP figure are stated.
Kind: Impact metric
Claim: Claims Carbon Neutral Product
The source claims the product is carbon neutral — its measured footprint offset through purchased credits under a stated protocol.
Kind: Certification
Claim: Claims Carbon Negative
The source claims the product removes or stores more carbon than its production emits — typically bio-based products counting biogenic carbon storage.
Kind: Impact metric
Claim: Claims Renewable Energy Manufacturing
The source claims the product was manufactured using renewable energy, in whole or part, directly or via purchased certificates.
Kind: Commitment
Claim: Claims Bio-Based Content
The source claims a stated share of the product derives from biological (plant or animal) rather than fossil feedstocks.
Kind: Origin
Claim: Claims Regional Sourcing
The source claims materials were extracted, processed, or manufactured within a stated distance of the project or market.
Kind: Origin
Claim: BREEAM Contribution Hint
The source uses BREEAM-oriented language suggesting the product contributes to BREEAM credits — a pointer to check, not evidence.
Kind: Rating hint
Claim: Has NSF/ANSI Product Sustainability Certification
in reviewThe product is certified to one of the NSF/ANSI multi-attribute sustainability assessment standards for its product category (140 carpet, 332 resilient flooring, 336 commercial furnishings fabric, 342 wallcoverings, 347 single-ply roofing membranes). These are point-based standards scored across product design, manufacturing, long-term value, corporate governance, and innovation, with conformance levels typically Conformant/Silver/Gold/Platinum.
Kind: Certification
Claim: Has Product Energy-Efficiency Certification
in reviewThe product model meets a recognized energy-performance specification for its category, confirmed by a programme registry or third-party certification. This signals lower in-use energy consumption — it says nothing about the product's materials, chemistry, embodied carbon, or the manufacturer's practices.
Kind: Certification
Claim: Has Corporate ESG Assessment or Disclosure
in reviewThe company behind the product participates in an organization-level ESG rating, validation, verification, or disclosure programme. The evidence strength varies sharply by programme: EcoVadis, CDP, and GRESB issue scores or grades; SBTi is a binary validation that climate targets meet its criteria; ISO 14064 and the CO2 Performance Ladder involve third-party verification or certification; GRI is a reporting format with no score or verification at all. None of these is evidence about a specific product or material.
Kind: Commitment
Claim: Has ISO 50001 Certification
in reviewThe manufacturer holds third-party certification that it operates an energy management system conforming to ISO 50001 at the certified sites. This is evidence of organizational process discipline around energy — not evidence that energy use is low or that products are efficient.
Kind: Commitment
Claim: Has Health Product Declaration
The source claims that an HPD exists for the product, product family, or declared product scope.
Kind: Declaration
Claim: Has Declare Red List Free Label
The source claims a Declare programme label with Red List Free status for the declared product scope.
Kind: Certification
Claim: Has FloorScore Certification
The source claims a FloorScore or SCS FloorScore certification for the declared product scope.
Kind: Certification
Claim: Has CDPH Low-Emitting Material Test
The source claims low-emitting material testing under CDPH Standard Method or equivalent chamber-testing language.
Kind: Standard method
Claim: Claims Low VOC Emissions
The source claims low VOC emissions or low-emitting performance for the product under a stated or unstated basis.
Kind: Impact metric
Claim: Claims PFAS Free
The source claims the product, material, treatment, or formulation is free of PFAS under some stated or unstated scope.
Kind: Chemical exclusion
Claim: Claims Formaldehyde Free
The source claims the product or formulation is free of formaldehyde under some stated or unstated scope.
Kind: Chemical exclusion
Claim: Claims PVC Free
The source claims the product or formulation is free of PVC under some stated or unstated scope.
Kind: Chemical exclusion
Claim: Claims Phthalates Free
The source claims the product or formulation is free of phthalates under some stated or unstated scope.
Kind: Chemical exclusion
Claim: Claims PFOS Free
The source claims the product, material, treatment, or formulation is free of PFOS under some stated or unstated scope.
Kind: Chemical exclusion
Claim: Claims CARB Compliant
The source claims compliance with a CARB regulatory pathway for the declared product or material scope.
Kind: Programme
Claim: Claims Ingredient Disclosure Threshold Met
The source claims that at least a declared threshold of product ingredients has been disclosed for the stated product scope.
Kind: Declaration
Claim: Claims Halogenated Flame Retardant Free
The source claims the product contains no halogenated flame retardant chemicals under some stated or unstated scope.
Kind: Chemical exclusion
Claim: Claims Heavy Metal Free
The source claims the product is free of one or more heavy metals (commonly lead, mercury, cadmium, hexavalent chromium) under some stated or unstated scope.
Kind: Chemical exclusion
Claim: Claims Bisphenol Free
The source claims the product contains no bisphenol A (and sometimes other bisphenols) under some stated or unstated scope.
Kind: Chemical exclusion
Claim: Claims No Added Antimicrobials
The source claims no antimicrobial chemicals were intentionally added to the product — a health-positive claim, since added antimicrobials carry hazard concerns and limited proven benefit in buildings.
Kind: Chemical exclusion
Claim: Claims No Added Urea Formaldehyde
The source claims the composite wood product was manufactured without added urea-formaldehyde resins (NAUF) or without any added formaldehyde (NAF).
Kind: Chemical exclusion
Claim: Claims Water-Based / Solvent Free
The source claims the product (typically a coating or adhesive) uses a water-based carrier rather than organic solvents.
Kind: Declaration
Claim: Claims Low VOC Content
The source claims the product's VOC *content* (grams per litre, typically for wet-applied products) is below a stated regulatory limit — distinct from chamber-tested VOC *emissions*.
Kind: Impact metric
Claim: Has Cradle to Cradle Certification
The source claims the product holds Cradle to Cradle certification at some level (Bronze through Platinum).
Kind: Certification
Claim: Has GREENGUARD Gold Certification
The source claims the product holds GREENGUARD or GREENGUARD Gold certification for low chemical emissions.
Kind: Certification
Claim: Has OEKO-TEX Standard 100
The source claims the textile article holds OEKO-TEX Standard 100 certification for harmful-substance testing.
Kind: Certification
Claim: Has BIFMA LEVEL Certification
The source claims the furniture product holds LEVEL certification under ANSI/BIFMA e3.
Kind: Certification
Claim: Has Type I Ecolabel
The source claims the product holds a third-party multi-criteria ecolabel (ISO 14024 Type I) such as EU Ecolabel, Blue Angel, Nordic Swan, Green Seal, or UL ECOLOGO.
Kind: Certification
Claim: Has Living Product Challenge Label
The source claims the product is certified under ILFI's Living Product Challenge.
Kind: Certification
Claim: WELL Contribution Hint
The source uses WELL-oriented language suggesting the product helps satisfy WELL features — useful as a pointer, never as proof.
Kind: Rating hint
Claim: Claims Non-Toxic
The source describes the product as non-toxic — a phrase with no standard definition, test method, or threshold in building products.
Kind: Declaration
Claim: Claims Chemical-Free
The source claims the product is chemical-free — literally impossible, since all matter is chemicals. A signal the marketing is not chemistry-literate.
Kind: Declaration
Claim: Claims Natural Materials
The source claims the product is natural or made from natural materials — an origin adjective, not a safety or sustainability attribute.
Kind: Origin
Claim: Claims Red List Free (Unverified)
The source states the product is Red List free without a Declare label — a self-declared version of a claim that has a proper verification route.
Kind: Chemical exclusion
Claim: Has Chemical Hazard Assessment Certification
in reviewThe product's intentionally added chemicals were systematically assessed against a published hazard or ingredient-safety benchmark by an independent programme, with chemicals of highest concern excluded per that programme's criteria. This proves an assessment was performed and passed — it is not a claim that the product is free of hazards.
Kind: Certification
Claim: Claims Precautionary List Free (Unverified)
in reviewThe manufacturer states the product contains none of the chemicals of concern on the Perkins&Will Precautionary List, a design-firm-published reference list of substances to avoid in the built environment. Perkins&Will operates no certification or verification programme for this claim — it is a screening statement against a list that is periodically revised.
Kind: Chemical exclusion
Claim: Has Healthcare Sector Approval
in reviewA healthcare-sector programme (Practice Greenhealth's Greenhealth Approved seal, with criteria aligned to Healthier Hospitals goals) has approved the product against its category criteria — primarily avoidance of chemicals of concern in healthcare settings. Approval rests on programme review of manufacturer documentation, not independent laboratory testing, and makes no claim about environmental footprint or clinical performance.
Kind: Certification
Claim: Has Responsible Forestry Certification
The source claims wood content or a product scope is covered by FSC, PEFC, SFI, or equivalent responsible forestry certification.
Kind: Certification
Claim: Claims Biodegradable
The source claims the product biodegrades — without a standard, timeframe, and environment, this is one of the weakest environmental claims.
Kind: Circularity
Claim: Claims Rapidly Renewable Material
The source claims the product is made from materials harvested on a short rotation (classically under 10 years — bamboo, cork, wool, linoleum inputs).
Kind: Origin
Claim: Claims Organic Fibre Content
The source claims the textile contains organically grown fibres, ideally verified through GOTS or equivalent chain of custody.
Kind: Origin
Claim: Has ISO 14001 Certification
The source claims the manufacturer holds ISO 14001 certification for its environmental management system.
Kind: Commitment
Claim: Claims Water Stewardship
The source claims responsible water management in manufacturing — reduced intensity, recycling, or watershed-level commitments.
Kind: Commitment
Claim: Claims Eco-Friendly
The source describes the product as eco-friendly, green, or sustainable without naming a specific attribute — the archetypal unverifiable claim.
Kind: Declaration
Claim: Claims Plastic-Free
The source claims the product contains no plastics — verifiable in principle, but the scope (binders, coatings, backings, packaging) is usually unstated.
Kind: Chemical exclusion
Claim: Claims Ocean Plastic Content
The source claims recycled content recovered from oceans or 'ocean-bound' sources — emotive provenance that needs chain-of-custody to mean anything.
Kind: Origin
Claim: Has Responsible Material Sourcing Certification
in reviewA raw material in the product was extracted, farmed, or produced at sites independently audited against a sector-specific responsible-production standard (covering issues like environmental management, community impact, labour rights, and governance), and — where a chain-of-custody scope exists — tracked from those sites into the product. This is a claim about how the material was sourced and produced, not about the finished product's carbon footprint, chemical content, or overall environmental impact.
Kind: Certification
Claim: Has Water Efficiency Label
in reviewThe product (typically a plumbing fixture, fitting, or irrigation control) has been independently certified to a published water-efficiency specification, using measurably less water than a standard product in its category while meeting performance criteria. This is a use-phase water claim about the product itself — distinct from site or corporate water stewardship claims.
Kind: Certification
Claim: Claims Made in USA
The source claims the product or declared scope is made or manufactured in the United States.
Kind: Origin
Claim: Has JUST Label
The source claims the manufacturer holds a JUST label — ILFI's social-equity transparency disclosure.
Kind: Certification
Claim: Claims Fair Labour Practices
The source claims fair working conditions in the product's manufacture — credible only with audit evidence or recognised certification.
Kind: Commitment
Claim: Claims Conflict Mineral Due Diligence
The source claims due diligence on conflict minerals (tin, tantalum, tungsten, gold) in the supply chain.
Kind: Commitment
Claim: Claims Vegan Materials
The source claims the product contains no animal-derived materials. An ethics claim — frequently paired with synthetic substitutes that carry their own footprint.
Kind: Origin
Claim: Has ISO 45001 Certification
in reviewThe manufacturer holds third-party certification that it operates an occupational health and safety management system conforming to ISO 45001 at the certified sites. Evidence about worker-safety process discipline — not an environmental credential and not a social-accountability audit.
Kind: Commitment
Claim: Has Verified Fair Labour Certification
in reviewA named fair-trade or fair-labour programme has verified labour standards in the product's supply chain — through independent audits (Fairtrade, GoodWeave, XertifiX) or structured programme verification (WFTO, Fair Stone). Distinct from 'Claims Fair Labour Practices', which covers unverified marketing language: this family requires a scheme-specific certificate, and each scheme proves a different, specific scope — audited trade and labour terms (Fairtrade), child/forced-labour-free production (GoodWeave), enterprise-level fair trade practice (WFTO), or labour conditions in stone supply chains (Fair Stone, XertifiX). None of these proves any environmental attribute.
Kind: Certification
Claim: Has Diverse Supplier Certification
in reviewThe manufacturer or supplier holds a company-ownership designation — certified or registered as majority-owned and controlled by minority, woman, veteran, service-disabled veteran, LGBTQ+, or disabled owners, or as a qualifying small business. This is a company-level equity credential (in scope under mindful MATERIALS' Social Health & Equity); it proves business ownership demographics only, never any product sustainability attribute, and assurance rigor varies sharply by program — from nationally third-party-audited certifiers (NMSDC, WBENC, NGLCC, Disability:IN, WEConnect) to self-attested registries.
Kind: Certification
Claim: Claims Recycled Content
The source claims the product contains recycled material under a stated recycled-content type, percentage, scope, and calculation basis.
Kind: Circularity
Claim: Claims Recyclable
The source claims the product can be recycled at end of life — meaningful only where collection and processing actually exist.
Kind: Circularity
Claim: Claims Take-Back Programme
The source claims the manufacturer will reclaim the product at end of life under a published programme.
Kind: Circularity
Claim: Claims Design for Disassembly
The source claims the product is designed so components can be separated for reuse or recycling — mechanical fixings over adhesives, separable material layers.
Kind: Circularity
Claim: Claims Compostable
The source claims the product breaks down in composting conditions — industrial and home composting are very different standards.
Kind: Circularity
Claim: Claims Closed-Loop Recycled Content
The source claims recycled content sourced from the manufacturer's own reclaimed products — the strongest form of recycled-content claim.
Kind: Circularity
Claim: Claims Extended Durability
The source claims unusually long product life, typically evidenced by warranty length — a legitimate sustainability lever, since longevity displaces replacement impacts.
Kind: Declaration
Claim: Claims Mass Balance Content
The source claims recycled or bio-based content allocated via mass balance bookkeeping — credits assigned across production rather than physically present in each unit.
Kind: Origin
Claim: Has Global Recycled Standard Certification
The source claims recycled content verified under the Global Recycled Standard with chain of custody.
Kind: Certification
Claim: Claims Zero Waste to Landfill
The source claims the manufacturing facility diverts all (or nearly all) waste from landfill — a facility claim, certifiable under TRUE.
Kind: Commitment