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Claims

80

Every sustainability claim Litmus recognises — including the marketing phrases that sound like claims but aren't. Open one to see what evidence backs it up and which programmes it counts toward.

ClaimRisk
Climate health18

Claim: Has Environmental Product Declaration

The source claims that an EPD exists for the product, product family, or declared product scope.

Risk: Medium risk

Claim: Has Product-Specific EPD

The source claims a product-specific Environmental Product Declaration exists for the declared product scope.

Risk: Medium risk

Claim: Has Life Cycle Assessment Report

The source claims an LCA report or study exists for the product, product family, or declared scope.

Risk: Medium risk

Claim: Has Sustainability Action Plan

The source claims the manufacturer has a public sustainability plan, policy, target, or action commitment relevant to the product context.

Risk: High risk

Claim: Has CMF Impact Category Classification

The source or reviewer classifies source-backed sustainability claims into CMF-style impact categories for navigation and review.

Risk: Medium risk

Claim: LEED Contribution Hint

The source uses LEED-oriented language that may indicate relevant product source but does not support project credit achievement.

Risk: High risk

Claim: Has Product Carbon Footprint

The source claims a quantified product carbon footprint study exists for the product or product family.

Risk: Medium risk

Claim: Claims Low Embodied Carbon

The source claims the product's embodied carbon is low or reduced relative to some baseline — meaningful only when the baseline, scope, and GWP figure are stated.

Risk: High risk

Claim: Claims Carbon Neutral Product

The source claims the product is carbon neutral — its measured footprint offset through purchased credits under a stated protocol.

Risk: High risk

Claim: Claims Carbon Negative

The source claims the product removes or stores more carbon than its production emits — typically bio-based products counting biogenic carbon storage.

Risk: High risk

Claim: Claims Renewable Energy Manufacturing

The source claims the product was manufactured using renewable energy, in whole or part, directly or via purchased certificates.

Risk: Medium risk

Claim: Claims Bio-Based Content

The source claims a stated share of the product derives from biological (plant or animal) rather than fossil feedstocks.

Risk: Medium risk

Claim: Claims Regional Sourcing

The source claims materials were extracted, processed, or manufactured within a stated distance of the project or market.

Risk: Medium risk

Claim: BREEAM Contribution Hint

The source uses BREEAM-oriented language suggesting the product contributes to BREEAM credits — a pointer to check, not evidence.

Risk: High risk

Claim: Has NSF/ANSI Product Sustainability Certification

in review

The product is certified to one of the NSF/ANSI multi-attribute sustainability assessment standards for its product category (140 carpet, 332 resilient flooring, 336 commercial furnishings fabric, 342 wallcoverings, 347 single-ply roofing membranes). These are point-based standards scored across product design, manufacturing, long-term value, corporate governance, and innovation, with conformance levels typically Conformant/Silver/Gold/Platinum.

Risk: Low risk

Claim: Has Product Energy-Efficiency Certification

in review

The product model meets a recognized energy-performance specification for its category, confirmed by a programme registry or third-party certification. This signals lower in-use energy consumption — it says nothing about the product's materials, chemistry, embodied carbon, or the manufacturer's practices.

Risk: Medium risk

Claim: Has Corporate ESG Assessment or Disclosure

in review

The company behind the product participates in an organization-level ESG rating, validation, verification, or disclosure programme. The evidence strength varies sharply by programme: EcoVadis, CDP, and GRESB issue scores or grades; SBTi is a binary validation that climate targets meet its criteria; ISO 14064 and the CO2 Performance Ladder involve third-party verification or certification; GRI is a reporting format with no score or verification at all. None of these is evidence about a specific product or material.

Risk: High risk

Claim: Has ISO 50001 Certification

in review

The manufacturer holds third-party certification that it operates an energy management system conforming to ISO 50001 at the certified sites. This is evidence of organizational process discipline around energy — not evidence that energy use is low or that products are efficient.

Risk: Medium risk
Human health33

Claim: Has Health Product Declaration

The source claims that an HPD exists for the product, product family, or declared product scope.

Risk: Medium risk

Claim: Has Declare Red List Free Label

The source claims a Declare programme label with Red List Free status for the declared product scope.

Risk: Medium risk

Claim: Has FloorScore Certification

The source claims a FloorScore or SCS FloorScore certification for the declared product scope.

Risk: Low risk

Claim: Has CDPH Low-Emitting Material Test

The source claims low-emitting material testing under CDPH Standard Method or equivalent chamber-testing language.

Risk: Medium risk

Claim: Claims Low VOC Emissions

The source claims low VOC emissions or low-emitting performance for the product under a stated or unstated basis.

Risk: Medium risk

Claim: Claims PFAS Free

The source claims the product, material, treatment, or formulation is free of PFAS under some stated or unstated scope.

Risk: High risk

Claim: Claims Formaldehyde Free

The source claims the product or formulation is free of formaldehyde under some stated or unstated scope.

Risk: High risk

Claim: Claims PVC Free

The source claims the product or formulation is free of PVC under some stated or unstated scope.

Risk: High risk

Claim: Claims Phthalates Free

The source claims the product or formulation is free of phthalates under some stated or unstated scope.

Risk: High risk

Claim: Claims PFOS Free

The source claims the product, material, treatment, or formulation is free of PFOS under some stated or unstated scope.

Risk: High risk

Claim: Claims CARB Compliant

The source claims compliance with a CARB regulatory pathway for the declared product or material scope.

Risk: Medium risk

Claim: Claims Ingredient Disclosure Threshold Met

The source claims that at least a declared threshold of product ingredients has been disclosed for the stated product scope.

Risk: Medium risk

Claim: Claims Halogenated Flame Retardant Free

The source claims the product contains no halogenated flame retardant chemicals under some stated or unstated scope.

Risk: High risk

Claim: Claims Heavy Metal Free

The source claims the product is free of one or more heavy metals (commonly lead, mercury, cadmium, hexavalent chromium) under some stated or unstated scope.

Risk: Medium risk

Claim: Claims Bisphenol Free

The source claims the product contains no bisphenol A (and sometimes other bisphenols) under some stated or unstated scope.

Risk: High risk

Claim: Claims No Added Antimicrobials

The source claims no antimicrobial chemicals were intentionally added to the product — a health-positive claim, since added antimicrobials carry hazard concerns and limited proven benefit in buildings.

Risk: Low risk

Claim: Claims No Added Urea Formaldehyde

The source claims the composite wood product was manufactured without added urea-formaldehyde resins (NAUF) or without any added formaldehyde (NAF).

Risk: Medium risk

Claim: Claims Water-Based / Solvent Free

The source claims the product (typically a coating or adhesive) uses a water-based carrier rather than organic solvents.

Risk: Medium risk

Claim: Claims Low VOC Content

The source claims the product's VOC *content* (grams per litre, typically for wet-applied products) is below a stated regulatory limit — distinct from chamber-tested VOC *emissions*.

Risk: Medium risk

Claim: Has Cradle to Cradle Certification

The source claims the product holds Cradle to Cradle certification at some level (Bronze through Platinum).

Risk: Low risk

Claim: Has GREENGUARD Gold Certification

The source claims the product holds GREENGUARD or GREENGUARD Gold certification for low chemical emissions.

Risk: Low risk

Claim: Has OEKO-TEX Standard 100

The source claims the textile article holds OEKO-TEX Standard 100 certification for harmful-substance testing.

Risk: Low risk

Claim: Has BIFMA LEVEL Certification

The source claims the furniture product holds LEVEL certification under ANSI/BIFMA e3.

Risk: Low risk

Claim: Has Type I Ecolabel

The source claims the product holds a third-party multi-criteria ecolabel (ISO 14024 Type I) such as EU Ecolabel, Blue Angel, Nordic Swan, Green Seal, or UL ECOLOGO.

Risk: Low risk

Claim: Has Living Product Challenge Label

The source claims the product is certified under ILFI's Living Product Challenge.

Risk: Low risk

Claim: WELL Contribution Hint

The source uses WELL-oriented language suggesting the product helps satisfy WELL features — useful as a pointer, never as proof.

Risk: High risk

Claim: Claims Non-Toxic

The source describes the product as non-toxic — a phrase with no standard definition, test method, or threshold in building products.

Risk: High risk

Claim: Claims Chemical-Free

The source claims the product is chemical-free — literally impossible, since all matter is chemicals. A signal the marketing is not chemistry-literate.

Risk: High risk

Claim: Claims Natural Materials

The source claims the product is natural or made from natural materials — an origin adjective, not a safety or sustainability attribute.

Risk: High risk

Claim: Claims Red List Free (Unverified)

The source states the product is Red List free without a Declare label — a self-declared version of a claim that has a proper verification route.

Risk: High risk

Claim: Has Chemical Hazard Assessment Certification

in review

The product's intentionally added chemicals were systematically assessed against a published hazard or ingredient-safety benchmark by an independent programme, with chemicals of highest concern excluded per that programme's criteria. This proves an assessment was performed and passed — it is not a claim that the product is free of hazards.

Risk: Medium risk

Claim: Claims Precautionary List Free (Unverified)

in review

The manufacturer states the product contains none of the chemicals of concern on the Perkins&Will Precautionary List, a design-firm-published reference list of substances to avoid in the built environment. Perkins&Will operates no certification or verification programme for this claim — it is a screening statement against a list that is periodically revised.

Risk: High risk

Claim: Has Healthcare Sector Approval

in review

A healthcare-sector programme (Practice Greenhealth's Greenhealth Approved seal, with criteria aligned to Healthier Hospitals goals) has approved the product against its category criteria — primarily avoidance of chemicals of concern in healthcare settings. Approval rests on programme review of manufacturer documentation, not independent laboratory testing, and makes no claim about environmental footprint or clinical performance.

Risk: Medium risk
Ecosystem health11

Claim: Has Responsible Forestry Certification

The source claims wood content or a product scope is covered by FSC, PEFC, SFI, or equivalent responsible forestry certification.

Risk: Medium risk

Claim: Claims Biodegradable

The source claims the product biodegrades — without a standard, timeframe, and environment, this is one of the weakest environmental claims.

Risk: High risk

Claim: Claims Rapidly Renewable Material

The source claims the product is made from materials harvested on a short rotation (classically under 10 years — bamboo, cork, wool, linoleum inputs).

Risk: Low risk

Claim: Claims Organic Fibre Content

The source claims the textile contains organically grown fibres, ideally verified through GOTS or equivalent chain of custody.

Risk: Medium risk

Claim: Has ISO 14001 Certification

The source claims the manufacturer holds ISO 14001 certification for its environmental management system.

Risk: Medium risk

Claim: Claims Water Stewardship

The source claims responsible water management in manufacturing — reduced intensity, recycling, or watershed-level commitments.

Risk: Medium risk

Claim: Claims Eco-Friendly

The source describes the product as eco-friendly, green, or sustainable without naming a specific attribute — the archetypal unverifiable claim.

Risk: High risk

Claim: Claims Plastic-Free

The source claims the product contains no plastics — verifiable in principle, but the scope (binders, coatings, backings, packaging) is usually unstated.

Risk: Medium risk

Claim: Claims Ocean Plastic Content

The source claims recycled content recovered from oceans or 'ocean-bound' sources — emotive provenance that needs chain-of-custody to mean anything.

Risk: High risk

Claim: Has Responsible Material Sourcing Certification

in review

A raw material in the product was extracted, farmed, or produced at sites independently audited against a sector-specific responsible-production standard (covering issues like environmental management, community impact, labour rights, and governance), and — where a chain-of-custody scope exists — tracked from those sites into the product. This is a claim about how the material was sourced and produced, not about the finished product's carbon footprint, chemical content, or overall environmental impact.

Risk: Medium risk

Claim: Has Water Efficiency Label

in review

The product (typically a plumbing fixture, fitting, or irrigation control) has been independently certified to a published water-efficiency specification, using measurably less water than a standard product in its category while meeting performance criteria. This is a use-phase water claim about the product itself — distinct from site or corporate water stewardship claims.

Risk: Low risk
Social equity8

Claim: Claims Made in USA

The source claims the product or declared scope is made or manufactured in the United States.

Risk: Medium risk

Claim: Has JUST Label

The source claims the manufacturer holds a JUST label — ILFI's social-equity transparency disclosure.

Risk: Low risk

Claim: Claims Fair Labour Practices

The source claims fair working conditions in the product's manufacture — credible only with audit evidence or recognised certification.

Risk: High risk

Claim: Claims Conflict Mineral Due Diligence

The source claims due diligence on conflict minerals (tin, tantalum, tungsten, gold) in the supply chain.

Risk: Medium risk

Claim: Claims Vegan Materials

The source claims the product contains no animal-derived materials. An ethics claim — frequently paired with synthetic substitutes that carry their own footprint.

Risk: Medium risk

Claim: Has ISO 45001 Certification

in review

The manufacturer holds third-party certification that it operates an occupational health and safety management system conforming to ISO 45001 at the certified sites. Evidence about worker-safety process discipline — not an environmental credential and not a social-accountability audit.

Risk: Medium risk

Claim: Has Verified Fair Labour Certification

in review

A named fair-trade or fair-labour programme has verified labour standards in the product's supply chain — through independent audits (Fairtrade, GoodWeave, XertifiX) or structured programme verification (WFTO, Fair Stone). Distinct from 'Claims Fair Labour Practices', which covers unverified marketing language: this family requires a scheme-specific certificate, and each scheme proves a different, specific scope — audited trade and labour terms (Fairtrade), child/forced-labour-free production (GoodWeave), enterprise-level fair trade practice (WFTO), or labour conditions in stone supply chains (Fair Stone, XertifiX). None of these proves any environmental attribute.

Risk: Medium risk

Claim: Has Diverse Supplier Certification

in review

The manufacturer or supplier holds a company-ownership designation — certified or registered as majority-owned and controlled by minority, woman, veteran, service-disabled veteran, LGBTQ+, or disabled owners, or as a qualifying small business. This is a company-level equity credential (in scope under mindful MATERIALS' Social Health & Equity); it proves business ownership demographics only, never any product sustainability attribute, and assurance rigor varies sharply by program — from nationally third-party-audited certifiers (NMSDC, WBENC, NGLCC, Disability:IN, WEConnect) to self-attested registries.

Risk: Medium risk
Circular economy10

Claim: Claims Recycled Content

The source claims the product contains recycled material under a stated recycled-content type, percentage, scope, and calculation basis.

Risk: Medium risk

Claim: Claims Recyclable

The source claims the product can be recycled at end of life — meaningful only where collection and processing actually exist.

Risk: High risk

Claim: Claims Take-Back Programme

The source claims the manufacturer will reclaim the product at end of life under a published programme.

Risk: Medium risk

Claim: Claims Design for Disassembly

The source claims the product is designed so components can be separated for reuse or recycling — mechanical fixings over adhesives, separable material layers.

Risk: Medium risk

Claim: Claims Compostable

The source claims the product breaks down in composting conditions — industrial and home composting are very different standards.

Risk: High risk

Claim: Claims Closed-Loop Recycled Content

The source claims recycled content sourced from the manufacturer's own reclaimed products — the strongest form of recycled-content claim.

Risk: Medium risk

Claim: Claims Extended Durability

The source claims unusually long product life, typically evidenced by warranty length — a legitimate sustainability lever, since longevity displaces replacement impacts.

Risk: Low risk

Claim: Claims Mass Balance Content

The source claims recycled or bio-based content allocated via mass balance bookkeeping — credits assigned across production rather than physically present in each unit.

Risk: High risk

Claim: Has Global Recycled Standard Certification

The source claims recycled content verified under the Global Recycled Standard with chain of custody.

Risk: Low risk

Claim: Claims Zero Waste to Landfill

The source claims the manufacturing facility diverts all (or nearly all) waste from landfill — a facility claim, certifiable under TRUE.

Risk: Medium risk