← Claims
Claims Natural Materials
OriginThe source claims the product is natural or made from natural materials — an origin adjective, not a safety or sustainability attribute.
You might see it written as: all natural · 100% natural · natural materials · made from natural materials
Speaks to: Human health · Ecosystem health
High greenwash risk
Often stated without the evidence to back it up — verify before specifying.
'Natural' says nothing about emissions, carbon, or toxicity — asbestos and lead are natural.
What backs it up
- Material Content Disclosure →
Must be at least: Manufacturer declared
Check it states: Content Breakdown, Scope
Natural materials can still be treated, coated, or blended — ask for the full content.
Where it counts
- mindful MATERIALS Common Materials Framework →
Not enough on its own